The dominant consumer channel, with reach concentrated in Reels. Niche relevance and engagement rate predict conversion far better than follower count does.
Cost to acquire$50–$200
Close rate
Not published for this channel. Treat the cost figure as the only measured part.
Organic social, with delayed and messy attribution. Est · Estimate
Where it fails
Attribution is genuinely poor, so it is hard to tell what is working. And it rewards a posting cadence that many coaches quietly resent within a year.
Timing and fit
- Time before reliable flowHorizon6 to 18 months to meaningful volume
- Best suited toBest forLife, health, relationship and wellness coaching
3 channels cost less than this one: Referrals, Google and Microsoft Ads, Meta Ads. Cost is not the only axis, but it is the one most easily ignored when a channel feels productive.
Against every other channel
- ReferralsEvery niche, at every stageCost$0–$50Close rate40–70%
- LinkedInBusiness, executive, leadership and career coachingCost$50–$200Close rate—
- Google and Microsoft AdsExecutive and B2B niches with real search intentCost$65–$150Close rate14–18%
- YouTubeThought leadership, executive and high-ticket coachingCost$50–$200Close rate—
- Podcast appearancesCoaches with a specific, articulable point of viewCost$100–$300Close rate30–50%
- Paid directoriesCoaches without an audience who need volume nowCost$200–$600Close rate—
- Meta AdsConsumer niches with a strong lead magnetCost$30–$80Close rate—
- Cold emailHyper-personalised B2B outreach onlyCost$50–$300Close rate0–1%