YouTube
The highest purchase intent of any content platform. A viewer who watches twenty minutes of you arrives at a call already half-sold, which is why it suits high-ticket work.
Cost to acquire$50–$200
Close rate
Not published for this channel. Treat the cost figure as the only measured part.
Production time is the real cost. Est · Estimate
Where it fails
The slowest channel here to produce anything. Treat it as an asset you are building rather than a source of clients this quarter.
Timing and fit
- Time before reliable flowHorizon6 to 18 months of consistent output
- Best suited toBest forThought leadership, executive and high-ticket coaching
3 channels cost less than this one: Referrals, Google and Microsoft Ads, Meta Ads. Cost is not the only axis, but it is the one most easily ignored when a channel feels productive.
Against every other channel
- ReferralsEvery niche, at every stageCost$0–$50Close rate40–70%
- LinkedInBusiness, executive, leadership and career coachingCost$50–$200Close rate—
- InstagramLife, health, relationship and wellness coachingCost$50–$200Close rate—
- Google and Microsoft AdsExecutive and B2B niches with real search intentCost$65–$150Close rate14–18%
- Podcast appearancesCoaches with a specific, articulable point of viewCost$100–$300Close rate30–50%
- Paid directoriesCoaches without an audience who need volume nowCost$200–$600Close rate—
- Meta AdsConsumer niches with a strong lead magnetCost$30–$80Close rate—
- Cold emailHyper-personalised B2B outreach onlyCost$50–$300Close rate0–1%