Meta Ads
The cheapest lead in the table at $30 to $80. Whether that is cheap overall depends entirely on what happens between the lead and the sale.
Cost to acquire$30–$80
Close rate
Not published for this channel. Treat the cost figure as the only measured part.
Per lead, not per client. The gap between the two is the whole game. Est · Estimate
Where it fails
A $30 lead that never books is more expensive than a $150 booked call. Funnel-dependent to a degree that makes the headline number close to meaningless on its own.
Timing and fit
- Time before reliable flowHorizonDays to first leads, weeks to a working funnel
- Best suited toBest forConsumer niches with a strong lead magnet
1 channel costs less than this one: Referrals. Cost is not the only axis, but it is the one most easily ignored when a channel feels productive.
Against every other channel
- ReferralsEvery niche, at every stageCost$0–$50Close rate40–70%
- LinkedInBusiness, executive, leadership and career coachingCost$50–$200Close rate—
- InstagramLife, health, relationship and wellness coachingCost$50–$200Close rate—
- Google and Microsoft AdsExecutive and B2B niches with real search intentCost$65–$150Close rate14–18%
- YouTubeThought leadership, executive and high-ticket coachingCost$50–$200Close rate—
- Podcast appearancesCoaches with a specific, articulable point of viewCost$100–$300Close rate30–50%
- Paid directoriesCoaches without an audience who need volume nowCost$200–$600Close rate—
- Cold emailHyper-personalised B2B outreach onlyCost$50–$300Close rate0–1%