The primary channel for anyone selling to organisations. InMail response rates run around 85%, roughly three times cold email, and the buyers you need — HR, L&D, talent — are all reachable there by name.
Cost to acquire$50–$200
Close rate
Not published for this channel. Treat the cost figure as the only measured part.
Time-dominated. Cash cost is near zero, calendar cost is not. Est · Estimate
Where it fails
Requires posting three to five times a week for months before it compounds. Coaches who post for six weeks and stop conclude the channel does not work.
Timing and fit
- Time before reliable flowHorizon3 to 6 months of consistent posting before reliable lead flow
- Best suited toBest forBusiness, executive, leadership and career coaching
3 channels cost less than this one: Referrals, Google and Microsoft Ads, Meta Ads. Cost is not the only axis, but it is the one most easily ignored when a channel feels productive.
Against every other channel
- ReferralsEvery niche, at every stageCost$0–$50Close rate40–70%
- InstagramLife, health, relationship and wellness coachingCost$50–$200Close rate—
- Google and Microsoft AdsExecutive and B2B niches with real search intentCost$65–$150Close rate14–18%
- YouTubeThought leadership, executive and high-ticket coachingCost$50–$200Close rate—
- Podcast appearancesCoaches with a specific, articulable point of viewCost$100–$300Close rate30–50%
- Paid directoriesCoaches without an audience who need volume nowCost$200–$600Close rate—
- Meta AdsConsumer niches with a strong lead magnetCost$30–$80Close rate—
- Cold emailHyper-personalised B2B outreach onlyCost$50–$300Close rate0–1%