Content and email sequence
Search-optimised content to an email opt-in, then an automated welcome and nurture sequence to a call invitation.
What each stage converts at
Welcome email open83–84%
Automated sequence open45–46%
Sequence click5%
- 1. Welcome email openConverts83–84%Note
- 2. Automated sequence openConverts45–46%Note
- 3. Sequence clickConverts5%Note
What it costs you
- Effort to runEffortHigh
- Time to first clientSpeed6 to 18 months to meaningful volume
- Best suited toBest forAnyone building a durable asset rather than a campaign
Where it breaks
The slowest funnel here by a wide margin, and the only one you still own if every platform changes its algorithm.
Other funnels
- Direct outreachAnyone with no audience and no budgetEffortHighSpeedFirst client in 1 to 6 weeks with consistent execution
- Instagram DM automationConsumer niches with an engaged Instagram followingEffortMediumSpeedDays once a post lands
- Paid search to a landing pageExecutive and B2B niches with search intentEffortMediumSpeedImmediate
- The 5-day challengeCoaches with a list who can teach a quick winEffortHighSpeedWeeks per cycle
- Webinar or masterclassHigher-ticket offers needing explanationEffortMediumSpeedWeeks per cycle
- Free communityCoaches whose offer is group-shaped anywayEffortHighSpeedMonths
- Quiz funnelConsumer niches where the buyer cannot name their own problemEffortMediumSpeedWeeks
- Corporate outboundCredentialed coaches with corporate backgroundsEffortHighSpeed2 to 4 month sales cycle
- Retreat or in-person intensiveEstablished coaches with an existing audienceEffortHighSpeedMonths of planning per event
- Free assessment or auditBusiness, executive and career coachingEffortMediumSpeedDays