The 5-day challenge
A free five-day email or live challenge, with the coaching offer introduced on day four or five.
What each stage converts at
Challenge to call booking15–30%
Call to client30–50%
- 1. RegistrationConverts—Note
- 2. Challenge to call bookingConverts15–30%Note
- 3. Call to clientConverts30–50%Note
What it costs you
- Effort to runEffortHigh
- Time to first clientSpeedWeeks per cycle
- Best suited toBest forCoaches with a list who can teach a quick win
Where it breaks
Intense to run and hard to repeat often. Leads arrive warm, which is why the close rate is double cold traffic.
Other funnels
- Direct outreachAnyone with no audience and no budgetEffortHighSpeedFirst client in 1 to 6 weeks with consistent execution
- Instagram DM automationConsumer niches with an engaged Instagram followingEffortMediumSpeedDays once a post lands
- Paid search to a landing pageExecutive and B2B niches with search intentEffortMediumSpeedImmediate
- Webinar or masterclassHigher-ticket offers needing explanationEffortMediumSpeedWeeks per cycle
- Content and email sequenceAnyone building a durable asset rather than a campaignEffortHighSpeed6 to 18 months to meaningful volume
- Free communityCoaches whose offer is group-shaped anywayEffortHighSpeedMonths
- Quiz funnelConsumer niches where the buyer cannot name their own problemEffortMediumSpeedWeeks
- Corporate outboundCredentialed coaches with corporate backgroundsEffortHighSpeed2 to 4 month sales cycle
- Retreat or in-person intensiveEstablished coaches with an existing audienceEffortHighSpeedMonths of planning per event
- Free assessment or auditBusiness, executive and career coachingEffortMediumSpeedDays