Webinar or masterclass
A free 60 to 90 minute live event ending in an offer.
What each stage converts at
Registration to attendance40–50%
Attendee to call booking10–20%
- 1. Registration to attendanceConverts40–50%Note
- 2. Attendee to call bookingConverts10–20%Note
What it costs you
- Effort to runEffortMedium
- Time to first clientSpeedWeeks per cycle
- Best suited toBest forHigher-ticket offers needing explanation
Where it breaks
Half your registrations never show up. Build the follow-up sequence for non-attendees before you build the webinar.
Other funnels
- Direct outreachAnyone with no audience and no budgetEffortHighSpeedFirst client in 1 to 6 weeks with consistent execution
- Instagram DM automationConsumer niches with an engaged Instagram followingEffortMediumSpeedDays once a post lands
- Paid search to a landing pageExecutive and B2B niches with search intentEffortMediumSpeedImmediate
- The 5-day challengeCoaches with a list who can teach a quick winEffortHighSpeedWeeks per cycle
- Content and email sequenceAnyone building a durable asset rather than a campaignEffortHighSpeed6 to 18 months to meaningful volume
- Free communityCoaches whose offer is group-shaped anywayEffortHighSpeedMonths
- Quiz funnelConsumer niches where the buyer cannot name their own problemEffortMediumSpeedWeeks
- Corporate outboundCredentialed coaches with corporate backgroundsEffortHighSpeed2 to 4 month sales cycle
- Retreat or in-person intensiveEstablished coaches with an existing audienceEffortHighSpeedMonths of planning per event
- Free assessment or auditBusiness, executive and career coachingEffortMediumSpeedDays