Instagram DM automation
A post or Reel invites a keyword comment; an automation delivers the lead magnet by DM and routes toward a call.
What each stage converts at
Comment to opt-in60–80%
- 1. Comment to opt-inConverts60–80%Notevs 20 to 30% for link-in-bio
- 2. Lead magnet deliveredConverts—Note
- 3. Call booking offeredConverts—Note
What it costs you
- Effort to runEffortMedium
- Time to first clientSpeedDays once a post lands
- Best suited toBest forConsumer niches with an engaged Instagram following
Where it breaks
The opt-in rate is excellent and the downstream conversion is not published. A 70% opt-in on a small audience is still a small number of calls.
Other funnels
- Direct outreachAnyone with no audience and no budgetEffortHighSpeedFirst client in 1 to 6 weeks with consistent execution
- Paid search to a landing pageExecutive and B2B niches with search intentEffortMediumSpeedImmediate
- The 5-day challengeCoaches with a list who can teach a quick winEffortHighSpeedWeeks per cycle
- Webinar or masterclassHigher-ticket offers needing explanationEffortMediumSpeedWeeks per cycle
- Content and email sequenceAnyone building a durable asset rather than a campaignEffortHighSpeed6 to 18 months to meaningful volume
- Free communityCoaches whose offer is group-shaped anywayEffortHighSpeedMonths
- Quiz funnelConsumer niches where the buyer cannot name their own problemEffortMediumSpeedWeeks
- Corporate outboundCredentialed coaches with corporate backgroundsEffortHighSpeed2 to 4 month sales cycle
- Retreat or in-person intensiveEstablished coaches with an existing audienceEffortHighSpeedMonths of planning per event
- Free assessment or auditBusiness, executive and career coachingEffortMediumSpeedDays