Retreat or in-person intensive
A one to three day retreat, priced $1,500 to $5,000, with an upsell to ongoing coaching at the event.
What each stage converts at
Attendee to long-term client40–60%
- 1. Retreat attendanceConverts—Note
- 2. Attendee to long-term clientConverts40–60%Note
What it costs you
- Effort to runEffortHigh
- Time to first clientSpeedMonths of planning per event
- Best suited toBest forEstablished coaches with an existing audience
Where it breaks
The highest conversion in this table, and the highest fixed cost and risk. Filling the room is the entire problem.
Other funnels
- Direct outreachAnyone with no audience and no budgetEffortHighSpeedFirst client in 1 to 6 weeks with consistent execution
- Instagram DM automationConsumer niches with an engaged Instagram followingEffortMediumSpeedDays once a post lands
- Paid search to a landing pageExecutive and B2B niches with search intentEffortMediumSpeedImmediate
- The 5-day challengeCoaches with a list who can teach a quick winEffortHighSpeedWeeks per cycle
- Webinar or masterclassHigher-ticket offers needing explanationEffortMediumSpeedWeeks per cycle
- Content and email sequenceAnyone building a durable asset rather than a campaignEffortHighSpeed6 to 18 months to meaningful volume
- Free communityCoaches whose offer is group-shaped anywayEffortHighSpeedMonths
- Quiz funnelConsumer niches where the buyer cannot name their own problemEffortMediumSpeedWeeks
- Corporate outboundCredentialed coaches with corporate backgroundsEffortHighSpeed2 to 4 month sales cycle
- Free assessment or auditBusiness, executive and career coachingEffortMediumSpeedDays