Quiz funnel
An interactive quiz with a personalised follow-up sequence per result segment.
What each stage converts at
No stage in this funnel has a published conversion rate. The structure is documented; the numbers are not. That is worth knowing before you build it.
- 1. Quiz completionConverts—Note
- 2. Segmented follow-upConverts—Note
What it costs you
- Effort to runEffortMedium
- Time to first clientSpeedWeeks
- Best suited toBest forConsumer niches where the buyer cannot name their own problem
Where it breaks
Higher opt-in than a static lead magnet, but no published conversion-to-client figure. Treat the opt-in lift as the only proven part.
Other funnels
- Direct outreachAnyone with no audience and no budgetEffortHighSpeedFirst client in 1 to 6 weeks with consistent execution
- Instagram DM automationConsumer niches with an engaged Instagram followingEffortMediumSpeedDays once a post lands
- Paid search to a landing pageExecutive and B2B niches with search intentEffortMediumSpeedImmediate
- The 5-day challengeCoaches with a list who can teach a quick winEffortHighSpeedWeeks per cycle
- Webinar or masterclassHigher-ticket offers needing explanationEffortMediumSpeedWeeks per cycle
- Content and email sequenceAnyone building a durable asset rather than a campaignEffortHighSpeed6 to 18 months to meaningful volume
- Free communityCoaches whose offer is group-shaped anywayEffortHighSpeedMonths
- Corporate outboundCredentialed coaches with corporate backgroundsEffortHighSpeed2 to 4 month sales cycle
- Retreat or in-person intensiveEstablished coaches with an existing audienceEffortHighSpeedMonths of planning per event
- Free assessment or auditBusiness, executive and career coachingEffortMediumSpeedDays