Free community
Build a free community around a niche topic, deliver weekly value, promote the paid programme inside it.
What each stage converts at
Active member to paid3–8%
- 1. Member joinsConverts—Note
- 2. Active member to paidConverts3–8%Note
What it costs you
- Effort to runEffortHigh
- Time to first clientSpeedMonths
- Best suited toBest forCoaches whose offer is group-shaped anyway
Where it breaks
Three to eight per cent of active members is a small fraction of an already small number. It doubles as a trust engine and a content source, which is the real argument for it.
Other funnels
- Direct outreachAnyone with no audience and no budgetEffortHighSpeedFirst client in 1 to 6 weeks with consistent execution
- Instagram DM automationConsumer niches with an engaged Instagram followingEffortMediumSpeedDays once a post lands
- Paid search to a landing pageExecutive and B2B niches with search intentEffortMediumSpeedImmediate
- The 5-day challengeCoaches with a list who can teach a quick winEffortHighSpeedWeeks per cycle
- Webinar or masterclassHigher-ticket offers needing explanationEffortMediumSpeedWeeks per cycle
- Content and email sequenceAnyone building a durable asset rather than a campaignEffortHighSpeed6 to 18 months to meaningful volume
- Quiz funnelConsumer niches where the buyer cannot name their own problemEffortMediumSpeedWeeks
- Corporate outboundCredentialed coaches with corporate backgroundsEffortHighSpeed2 to 4 month sales cycle
- Retreat or in-person intensiveEstablished coaches with an existing audienceEffortHighSpeedMonths of planning per event
- Free assessment or auditBusiness, executive and career coachingEffortMediumSpeedDays