Direct outreach
Identify 100 ideal-fit prospects, make personalised contact across two or three touchpoints, offer a call.
What each stage converts at
No stage in this funnel has a published conversion rate. The structure is documented; the numbers are not. That is worth knowing before you build it.
- 1. 100 identified prospectsConverts—Note
- 2. 2 to 3 personal touchpoints eachConverts—Note
- 3. Discovery call offeredConverts—Note
What it costs you
- Effort to runEffortHigh
- Time to first clientSpeedFirst client in 1 to 6 weeks with consistent execution
- Best suited toBest forAnyone with no audience and no budget
Where it breaks
It does not scale and it never stops being manual. That is also why it works when nothing else does.
Other funnels
- Instagram DM automationConsumer niches with an engaged Instagram followingEffortMediumSpeedDays once a post lands
- Paid search to a landing pageExecutive and B2B niches with search intentEffortMediumSpeedImmediate
- The 5-day challengeCoaches with a list who can teach a quick winEffortHighSpeedWeeks per cycle
- Webinar or masterclassHigher-ticket offers needing explanationEffortMediumSpeedWeeks per cycle
- Content and email sequenceAnyone building a durable asset rather than a campaignEffortHighSpeed6 to 18 months to meaningful volume
- Free communityCoaches whose offer is group-shaped anywayEffortHighSpeedMonths
- Quiz funnelConsumer niches where the buyer cannot name their own problemEffortMediumSpeedWeeks
- Corporate outboundCredentialed coaches with corporate backgroundsEffortHighSpeed2 to 4 month sales cycle
- Retreat or in-person intensiveEstablished coaches with an existing audienceEffortHighSpeedMonths of planning per event
- Free assessment or auditBusiness, executive and career coachingEffortMediumSpeedDays