Corporate outbound
Target HR heads, L&D directors or founders directly, offering a pilot programme for three to five employees.
What each stage converts at
No stage in this funnel has a published conversion rate. The structure is documented; the numbers are not. That is worth knowing before you build it.
- 1. Outbound contactConverts—Note
- 2. Pilot programmeConverts—Note
- 3. Full contractConverts—Note10 to 50× individual coaching value
What it costs you
- Effort to runEffortHigh
- Time to first clientSpeed2 to 4 month sales cycle
- Best suited toBest forCredentialed coaches with corporate backgrounds
Where it breaks
The longest cycle here and the highest lifetime value by a wide margin. Needs credential, case studies and insurance before the first conversation.
Other funnels
- Direct outreachAnyone with no audience and no budgetEffortHighSpeedFirst client in 1 to 6 weeks with consistent execution
- Instagram DM automationConsumer niches with an engaged Instagram followingEffortMediumSpeedDays once a post lands
- Paid search to a landing pageExecutive and B2B niches with search intentEffortMediumSpeedImmediate
- The 5-day challengeCoaches with a list who can teach a quick winEffortHighSpeedWeeks per cycle
- Webinar or masterclassHigher-ticket offers needing explanationEffortMediumSpeedWeeks per cycle
- Content and email sequenceAnyone building a durable asset rather than a campaignEffortHighSpeed6 to 18 months to meaningful volume
- Free communityCoaches whose offer is group-shaped anywayEffortHighSpeedMonths
- Quiz funnelConsumer niches where the buyer cannot name their own problemEffortMediumSpeedWeeks
- Retreat or in-person intensiveEstablished coaches with an existing audienceEffortHighSpeedMonths of planning per event
- Free assessment or auditBusiness, executive and career coachingEffortMediumSpeedDays