Free assessment or audit
A structured diagnostic that reveals the gaps your coaching solves, positioning you as an expert rather than a seller.
What each stage converts at
Assessment to call40–60%
- 1. Assessment completedConverts—Note
- 2. Assessment to callConverts40–60%Note
What it costs you
- Effort to runEffortMedium
- Time to first clientSpeedDays
- Best suited toBest forBusiness, executive and career coaching
Where it breaks
Only works if the diagnostic is genuinely useful on its own. A thinly disguised sales call converts worse than asking directly.
Other funnels
- Direct outreachAnyone with no audience and no budgetEffortHighSpeedFirst client in 1 to 6 weeks with consistent execution
- Instagram DM automationConsumer niches with an engaged Instagram followingEffortMediumSpeedDays once a post lands
- Paid search to a landing pageExecutive and B2B niches with search intentEffortMediumSpeedImmediate
- The 5-day challengeCoaches with a list who can teach a quick winEffortHighSpeedWeeks per cycle
- Webinar or masterclassHigher-ticket offers needing explanationEffortMediumSpeedWeeks per cycle
- Content and email sequenceAnyone building a durable asset rather than a campaignEffortHighSpeed6 to 18 months to meaningful volume
- Free communityCoaches whose offer is group-shaped anywayEffortHighSpeedMonths
- Quiz funnelConsumer niches where the buyer cannot name their own problemEffortMediumSpeedWeeks
- Corporate outboundCredentialed coaches with corporate backgroundsEffortHighSpeed2 to 4 month sales cycle
- Retreat or in-person intensiveEstablished coaches with an existing audienceEffortHighSpeedMonths of planning per event