Paid search to a landing page
Ads to a single-offer page with one call to action: book a discovery call.
What each stage converts at
Landing page to booking17%
Call to client14–18%
- 1. Click to landing pageConverts—Note
- 2. Landing page to bookingConverts17%Notedocumented
- 3. Call to clientConverts14–18%Note
What it costs you
- Effort to runEffortMedium
- Time to first clientSpeedImmediate
- Best suited toBest forExecutive and B2B niches with search intent
Where it breaks
Every part of this has to work at once. A 17% landing page against a 5% one is the difference between profit and a funded hobby.
Other funnels
- Direct outreachAnyone with no audience and no budgetEffortHighSpeedFirst client in 1 to 6 weeks with consistent execution
- Instagram DM automationConsumer niches with an engaged Instagram followingEffortMediumSpeedDays once a post lands
- The 5-day challengeCoaches with a list who can teach a quick winEffortHighSpeedWeeks per cycle
- Webinar or masterclassHigher-ticket offers needing explanationEffortMediumSpeedWeeks per cycle
- Content and email sequenceAnyone building a durable asset rather than a campaignEffortHighSpeed6 to 18 months to meaningful volume
- Free communityCoaches whose offer is group-shaped anywayEffortHighSpeedMonths
- Quiz funnelConsumer niches where the buyer cannot name their own problemEffortMediumSpeedWeeks
- Corporate outboundCredentialed coaches with corporate backgroundsEffortHighSpeed2 to 4 month sales cycle
- Retreat or in-person intensiveEstablished coaches with an existing audienceEffortHighSpeedMonths of planning per event
- Free assessment or auditBusiness, executive and career coachingEffortMediumSpeedDays